Our Mission

Advice: Freely given yet rarely generalisable, & almost never validated.
Good data is the key to personal optimisation, and yet it is not available. Advice given is never tested to ensure validity. Our Self-Discovery Engine will build that dataset, revolutionising how we generate advice, and the industries that offer it.

Our Mission

Our Product

Featuring You is an accessible, engaging consumer app offering users one multiple-choice question a day, delivering interesting insights that challenge your assumptions, reveal what makes you different, and keep you coming back. Each answer you give is an investment in self-discovery, arming you with the data to make the best choices.

Our Product

Our Founder

Founder Mugshot

Founder & CEO George Stephens, ex-Goldman Sachs & British Army, leads the team and designed the app and the ML logic.

"Through my experiences in the military, finance & engineering I've seen how a lack of data results in a poor understanding of people, misguided advice & sub-optimal outcomes. I have the vision, and the technical ability, to solve this problem"

Our Founder

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Autoregressive Transformers

Large Language Models are misnamed. In actuality, they can model and predict token streams of any kind, be it text, audio, images or in the case of this wonderful paper by Vongani Hlavutelo Maluleke, the next move of a dancer based on both their prior moves and those of their partner...

Andrej Karpathy suggests a better name would be 'autoregressive transformers', that is token generation dependent on the previous tokens (autoregressive), based on an assessment of the importance of each token in the input (transformers).

At Featuring You we use human features and outcomes as our tokens, training a model to predict how outcomes might change given changes in those features that can be changed, when constrained by those that we cannot. Our mission is personal optimisation, not personal development: leveraging your natural advantages to achieve the maximum output, be it success, fulfillment or happiness.

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